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May 30, 2012


LUCY HALE, from the hit TV series, "Pretty Little Liars,"  is the new face for BENCH, endorsing new lines for OJ Americana.  This is also in celebration of the clothing line's 25th year anniversary.

I received two (2) invites for OJ Americana's Fashion Show which featured Lucy Hale, so I came with my friend, Eda, who was a fan of Lucy and the one who shared the news of Lucy's announcement to be part of the BENCH family.

The event took place on February 11th, 2012 at 4:30pm.

OJ Americana Invite/Pass

When we reached the 2nd floor of the SMX Convention Center, we were surprised with the long line of people entering the venue.  There were two doors, one for the "Promo" and the other for the "VIP."

Of course, we were first greeted with a huge Lucy Hale tarp on our way up to the venue.

My friend Eda, excited to see Lucy!

Front Stage

Backdrop towards the end of the ramp

We were lucky because we get to sit at the VIP area where celebs are more often seated plus there was the buffet! 

VIP Area

 Here are some shots of the new clothing designs:

Then Lucy Hale came out of the stage, and was formally introduced and welcomed to the BENCH family by host Tim Yap.  Prior to that, her video ad was shown to the audience, and excitement roared the function hall!

Some of the members of the Press and Bloggers were lucky to ask Lucy Hale questions which she gladly answered.

The entire time she was on stage, Lucy would never fail to shake a random hand from the audience or sign their stuff even if it is not part of the program. So cool!

Lucy and Tim also surprised the audience that they would raffle off Tees signed by Lucy Hale herself.  These are the 5 lucky audience.

The Lucky Ones :)

The last part of the program was the Meet and Greet session for the twitter promo winners. (awww so jealous!)

Thank you Lucy for being so nice, and thank you BENCH for bringing LUCY to Manila! Kudos!

Most especially to this guy I met...

with Mr. Ben Chan (Bench)

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