Fashionistas unite! Hail for The Philippine Fashion Week Holiday 2012! This is a week long celebration scheduled from May 22nd - May 27th, with 79 designers, 8 brands, and 20 shows to catch this season all happening at SMX Convention Center and at MOA Atrium!
A lot of things are in store this season like"America's Next Top Model" contestants Allison Harvard and Dominique Reighardwould ramp for BENCH; the brand UNICA HIJA is set to debut, and a lot more.
"It's more fun in the Philippines," is the most recent campaign of the Department of Tourism for our country to gain more visitors from around the globe. The campaign name itself is catchy, matched with its logo, that signifies the Filipino's colorful culture and heritage.
The slogan was even reported trending #1 via twitter an hour after DOT released the campaign. Sadly, this ad, again shows that we do not have any originality as this is yet another copycat from a Swiss' 1951 ad.
The first time was when DOT released a slogan, very much similar with Poland's.
Honestly, I think the old DOT's campaign when Sec. Gordon was still the head, was very unique and was indeed a success. In case we couldn't come up with anything original, I believe we can still use this.
However, I can still give the new campaign a thumbs up! The logo has much more color and vibrant. It talks so much about the Philippines, and the people. Foreigners who have been in the country can attest how wonderful it is to come here, hence, "it's more fun in the Philippines."
